Black Friday

Happy Splashing, and happier savings! We know Black Friday can feel like a lot of noise out there. So let's keep this simple and cozy: our Black Friday Swimwear Sale brings you 20% off the products you already know and trust, from the Happy Nappy™ to Swim Vests, including our brand new designs and 50% off selected older lines, that are gone when they are gone!

Black Friday Bestsellers: Happy Nappy™, Happy Nappy Duo™ and Swim Vests

These are the products parents keep coming back for, and we think you'll see why:

• Happy Nappy™: our original reusable swim diaper, trusted by swim schools across America 

• Happy Nappy Duo™: the double layer version, with active silver technology built in to help keep germs at bay

• Go Splash Swim Vests: a popular choice for building water confidence during lessons, one splash at a time

Thinking about some new UV protective swimwear too? Lovely idea. Just remember to pop some sun cream on any skin left exposed. And keep an eye on little ones in the water, because adult supervision is always needed whenever swimming aids are being used.

New for Black Friday: Happy Nappy™ Hero and Bobbin Buddies

We've got two new additions we're rather proud of this year, alongside the classics you already love.

Happy Nappy™ Hero is our newest reusable swim nappy, made with YULEX® foam instead of standard neoprene. It's got an inner nappy built in, so it meets swim school double nappy requirements without you needing a separate one underneath. One less thing to pack in the swim bag.

Bobbin Buddies are sweet new additions to our pool toy range. Perfect for tucking into the swim bag alongside everything else.

Black Friday Swimming Costume Savings

Need a new Black Friday Swimming Costume for your little one? Our sale covers girls' and boys' costumes, wetsuits and matching accessories, all made with the same care we put into everything else. Built to last, kind to sensitive skin, and there's no seasonal price hike, just the quality you already trust us for.

So go on, treat the family. Shop the Black Friday Swimwear Sale now, while your favorite styles and sizes are still in stock.