Drowning remains the leading cause of accidental death for children aged 1 to 4 in the United States. It’s a devastating statistic, but one that highlights the critical importance of early swimming education. Research shows that formal swimming lessons can reduce the risk of drowning by as much as 88% in young children, making early exposure to water safety and swim skills one of the most valuable investments families can make.

For swim schools across the country, this highlights the vital role they play in helping protect young lives while building lifelong confidence in the water.

For more than 20 years, Splash About has worked closely with the global learn-to-swim community, developing specialist products designed specifically for baby and toddler swim classes. These products help instructors create safe, structured, and engaging environments where the youngest swimmers can thrive.

For nearly a decade, Splash About has proudly partnered with the United States Swim School Association (USSSA), supporting swim schools across the United States with products designed to meet the unique needs of baby and toddler lessons.

One of the most widely used solutions in early years swimming is the award winning Happy Nappy swim diaper and the Happy Nappy DUO double diaper system. Used by swim schools around the world, these products help protect pool water quality by reducing the risk of leaks during baby swim classes.

But, Splash About’s commitment to the learn-to-swim community extends far beyond swim diapers. We also design a wide range of learn-to-swim toys, sensory sinkers, and teaching accessories created specifically for swim schools. These durable, mold-resistant products are designed to support skill development, encourage water confidence, and help instructors deliver lessons that are purposeful, fun, and engaging.

Our latest range of toys has been developed with one simple goal: helping swim teachers keep young swimmers engaged while delivering purposeful lessons that build essential water skills. By combining play with structured learning, instructors can create positive early experiences that lay the foundation for confident swimming.

Products used during lessons often become favorites with parents and children alike. This creates a natural opportunity for swim schools to introduce poolside retail, allowing families to purchase the same trusted products they see in class while generating an additional revenue stream.

At Splash About, supporting swim schools, instructors, and the wider learn-to-swim community remains at the heart of everything we do.

Because confident, safer swimmers start with positive first experiences in the water.